Every item below was generated from Northfield's live sources: the listing feed, sample client reviews, the guides on the website, the neighborhood pages and the team roster. The engine drafts, a person approves, and the scheduler posts. Shown here: the week of Monday, November 9 through Sunday, November 15.
Demo Nothing here has been posted. Every draft waits for approval. Try the Approve, Edit and Preview buttons.The engine watches four feeds and writes a draft the moment something changes. Each agent gets their own queue in their own voice. Nothing publishes until a person taps approve.
A listing goes live, drops in price, goes under contract or closes. A new 5-star review lands. A guide is published. A neighborhood comes up in rotation.
Caption, hashtags, image pick, carousel slides or a 30 to 60 second video script, in the firm voice or the agent's voice, with the listing number and sources attached.
Fair-housing language, MLS attribution, commission wording, no made-up facts. Anything flagged is held for a human.
Drafts land in a shared queue. Edit, approve or skip from a phone in under a minute.
Instagram, Facebook, LinkedIn and TikTok, with each agent's handle tagged on their own posts. Results feed back into next week's mix.
Confident, warm, specific. Boutique and independent, never "small". The track record shows up in the details, not as a boast.
Homes and neighborhoods are described by what they are: architecture, light, parks, commute, price. Never who they are "for", never schools, safety or demographics.
Prices, addresses and listing numbers are pulled, never typed. Beds, baths and square footage appear only when the listing record supplies them. No invented client stories.
Fee structures are mentioned in context when a seller topic calls for it, worded exactly as on the site, with "commissions are negotiable". They never lead.
Agents get first-person drafts tied to their own listings and reviews. The broker's personal account is a separate, optional track that stays off until she opts in.
Every post ends with one clear action: see the listing, read the guide, get a home valuation or message the agent.
Each script is built to be filmed on a phone in one take, or assembled from listing photos with on-screen text. Timings are for a 9:16 vertical cut. Filter above to see one person's scripts.
The listing feed from the local MLS, sample client reviews, the guides on the website, and each agent's handles.
Each agent records a two-minute voice memo about how they talk to clients. Drafts flow into a shared queue; Dana sets who approves what.
Posts go out on schedule. Anything the screen flags is held. A weekly summary shows what performed and adjusts next week's mix.
The same trigger that drafts a "just listed" post can also produce the flyer, the email to the agent's sphere and the open-house reminder.