Ready
Headline options
Use for the listing page, postcard front, and story slidesPhoto carousel
First four photos as they will appear on socialBefore you post: facts to verify
Generated from the inputs, confirm against the listing agreement and MLSPublic remarks
NRnorthfieldrealty
Subject lines
A/B test the first twoEmail body
Open house invitation
Event post, email, and listing pageText message to your sphere
Neighbor postcard or door note
Neighbors are the best source of the next listingWhat the screen looks for
Based on Fair Housing Act advertising guidance and commonly added state protected classes- Words that describe who should live there instead of the property (family, kids, singles, professionals, retirees, couples).
- Familial-status cues: "perfect for a growing family," "empty nesters," nursery, "mother-in-law suite."
- Religion and national origin: churches or places of worship as selling points, ethnic descriptions of an area.
- Disability cues: "able-bodied," "handicap," "no wheelchairs." Accessibility features are fine to list as features.
- Steering language: "safe," "low crime," "exclusive," "good schools," school ratings. Name parks, transit and shops instead.
- Source-of-income and other added classes: "no Section 8," "no vouchers," gender identity or marital-status references.
- Brand voice: "master bedroom" becomes "primary," and Northfield is never described as "small."