Portfolio demo · fictional brokerage, sample data. Built by Myles Parslow.

NorthfieldTeam Hub

Monday, November 9, 2026

Good morning, Dana

Every lead this weekend got a reply within a minute. Six items are waiting for an approval, and two listings launch this week.

View as

New leads, last 7 days

14 +5 vs prior week

Median first reply: 48 seconds

Appointments booked

6 of 14 leads

Booked by the responder onto agent calendars

Google reviews, November

7 3 asks pending

Year to date: 31, all 5 stars

Posts published this week

9 12 drafted

Firm + agent accounts, 3 still awaiting approval

Nurture email open rate

54% November edition

412 past clients, 11 replied to their agent

Waiting for an approval

Nothing goes out until a person taps Approve

New lead: portal inquiry on 418 Linden CtResponder replied in 41 s and offered Saturday 11:00 or 2:00. Lead picked 2:00. Confirm on Sam's calendar.
Lead responderSam Whitfield9 min ago

Open
Launch kit ready: 37 Sycamore AveMLS remarks, 3 headlines, social posts, email and postcard. Fair-housing screen: clear. 2 phrases flagged for a quick check.
Listing launch kitPriya NairLaunches Wed

Review kit
3 social posts for this weekTuesday neighborhood post (Elm Hollow), Thursday listing carousel (Alder Way), Saturday open house reminder.
Social engineFirm accountDue today 4:00 pm

Approve posts
Staged rooms: 221 Birchwood Dr, front room and bedroomTwo rooms staged, structure unchanged, disclosure line added to remarks. Choose which to add to the listing.
Virtual stagingTheo Grant

Compare
Listing ad: 86 Foundry St, 33-second verticalCinematic template with the new scenes. Ready for TikTok, Reels and Shorts once approved.
Listing video adsElena Ruiz

Preview ad
Review request: closing on Aspen Ln (Friday)Day-2 email goes out Sunday morning with the Google link first and a second review site as fallback. Sender: Marcus.
Review engineMarcus BellAuto-approved by rule

View

Activity

Today

9:12 am
Lead responder texted a new portal lead on Alder Way and booked a showing for Thursday. Sam
8:55 am
Theo approved 2 Instagram posts from the social engine.
8:40 am
Review engine logged a new 5-star Google review from a Brookside buyer. 31 this year.
8:05 am
Market reports drafted the November edition for all 8 neighborhoods. Elm Hollow needs a look before Friday.
7:30 am
Nurture emails finished the November send: 412 delivered, 54% opened, 11 replies routed to agents.
Sun
Jordan sent a launch kit for 418 Linden Ct to the local MLS and the firm's socials.
Sun
Security watch checked the website: no changes, no new plugins, backups current.

Tools

Each one opens right here in the hub

Live

Lead responder

Answers every website, portal and phone lead by text and email within a minute, asks the qualifying questions and books the agent's calendar.

14 leads this week · 6 booked · 48 s median reply

Listening on 3 sourcesOpen

Live

Review engine

After each closing, a well-timed text and email ask for a Google review, with a second site as the fallback. Same ask to every client, no gating.

7 reviews in November · 3 asks in flight · 31 YTD

Next ask: Sunday 9:00 amOpen

Live

Listing launch kit

From one listing: MLS remarks, headlines, social posts, email, open house invite and neighbor postcard, screened for fair-housing language first.

2 kits this week · 1 awaiting review · 0 red flags

Sycamore Ave kit waitingOpen

Live

Virtual staging

Stages empty rooms and declutters lived-in ones, furniture only, structure untouched, with the local MLS disclosure written for you.

4 rooms staged · 1 declutter · 2 awaiting choice

Birchwood Dr ready to compareOpen

Live

Social content engine

A week of posts for the firm and each agent, plus short-video scripts, delivered Monday as a batch. About 20 minutes of approving per week.

12 drafted · 9 published · 3 waiting

Batch due today 4:00 pmOpen

Live

Listing video ads

Vertical 30-second ads for TikTok, Reels and Shorts, in four styles. Swap in photos and details and any listing gets one on launch day.

4 templates · 5 ads made · 1 in review

Foundry St readyOpen

Live

Past-client nurture emails

A monthly home value and equity update to every past client, signed by their agent, so Northfield is the name they remember when they move.

412 clients · 54% opened · 11 replies

Next send: Dec 1Open

Live

Neighborhood market reports

Monthly reports for the eight featured neighborhoods. Each becomes a blog post, social posts and an email, so one job feeds three channels.

8 neighborhoods · Nov drafted · 1 needs a look

Elm Hollow review by FriOpen

Live

Blog and SEO library

48 neighborhood guides and buyer and seller explainers, written to rank in Google and in AI answers, plus the site's mortgage and net-proceeds tools.

48 posts · 8 neighborhood guides · 4 calculators

Indexed and currentOpen

Active listings and their launch status

Which pieces of the launch set are done for each home

Listing	Agent	Status	Staging	Video ad	Social	Leads 7d	Days listed
418 Linden Ct, Elm Hollow	Jordan Kim	Active	Not needed	Published	Published	5	12
1275 Alder Way, Brookside	Sam Whitfield	Active	Not needed	Published	Published	4	19
86 Foundry St, Cedar Ridge	Elena Ruiz	Active	Rec room staged	In review	Scheduled	2	27
902 Aspen Ln, Highview	Marcus Bell	Closing Fri	Not needed	Published	Sold post queued	0	41
37 Sycamore Ave, Stonebridge	Priya Nair	Launches Wed	Dining room staged	Drafting	Drafting	1	0
221 Birchwood Dr, Ashford Park	Theo Grant	Launches Fri	2 rooms to choose	Not started	Not started	0	0

Agents this week

Leads routed, posts approved and listings in motion

Sam Whitfield

Realtor

4leads

2posts

1listing

1 to confirm

Priya Nair

Realtor

2leads

2posts

1listing

Kit to review

Marcus Bell

Realtor

3leads

2posts

1closing

All clear

Elena Ruiz

Realtor

1leads

1posts

1listing

Ad to preview

Theo Grant

Realtor

2leads

2posts

1listing

Staging to pick

Jordan Kim

Associate Broker

2leads

2posts

1listing

All clear

Website and office

Broker and admin access

northfield-realty.exampleNew site preview, listings, neighborhoods and toolsOpen → Security watchLast check Sun 11:00 pm. Findings and cleanup planOpen → Calculators and listing alertsPayment, affordability and seller net tools from the siteOpen →

This is a portfolio demo of an internal dashboard. Every number, lead and queue item on this page is sample data for the week of November 9, 2026, chosen to show how the hub would look once the tools are connected. Brokerage, agents, listings, clients and leads are all fictional. Every tool opens inside the hub, running the working demo built for this portfolio.