Case study
The story of the engagement: the problem, the three-layer plan, and what was built.
- Three optional layers: upgraded site, redesign, AI toolkit
- Inline mockups of each tool
- Principles: approval gates, fair-housing checks, no overpromising
Demo website
A photo-first brokerage site in the client's own brand, built static so there is nothing to hack.
- Listing search with plain-English parsing
- Featured and sold listings, neighborhoods, team, reviews
- Home valuation and contact forms with demo confirmations
Blog and SEO library
48 local guides written to rank on Google and be quoted by AI search.
- Neighborhood guides, comparisons and buyer/seller explainers
- Quick answers, FAQs and structured data on every post
- Category filters and live search on the index
Calculators
Lead-capturing tools for the website.
- Mortgage payment and affordability calculators
- Seller net proceeds estimator
- Listing alerts sign-up
Team Hub
One internal dashboard where agents open every tool and approve what goes out.
- Leads, approvals, KPIs and activity at a glance
- Every tool opens inside the hub, no new tabs
- "View as" switcher per agent
24/7 lead responder
Answers every new lead by text and email in under a minute, in the firm's voice.
- Qualifies the lead and books a showing on the right agent's calendar
- Fair-housing and safety guardrails
- Live event timeline and handoff card
Review engine
A well-timed review-request sequence after every closing.
- Day 0, 2, 7, 30 and one-year touches
- Routing page that shows every review link, no gating
- Turns reviews into site, social and schema content
Listing launch kit
Every piece of listing marketing from one set of property details.
- MLS remarks, social posts, email blast, open-house copy
- Fair-housing screen that flags risky phrases
- Copy buttons and an Instagram preview
AI virtual staging
Empties lived-in rooms, then stages them, with MLS disclosure copy.
- Before/after sliders for four rooms
- Mid-move, emptied, staged three-step demo
- Shown as illustrations here for privacy
Social content engine
A week of ready-to-approve posts for the firm and every agent.
- Day tabs and per-account filters
- Approve, edit and skip each post with platform previews
- Short video scripts as beat tables
Vertical video ads
Animated 9:16 ads for TikTok, Reels and Facebook, built from a listing.
- Four styles: feature reveal, countdown, cinematic, myth or fact
- Tap to play, captions and end cards
- Play-all mode
Past-client nurture emails
Monthly home-value updates that keep past clients close.
- Personalized value range and equity
- Desktop and phone previews
- Local market snapshot and a useful tip
Neighborhood market reports
Monthly reports for eight neighborhoods that feed blog, social and email.
- Trend charts with price and days-on-market toggle
- Neighborhood vs city comparison
- Advice for sellers, buyers and owners
Website security report
Plain-language findings and fix plan for a hacked brokerage site.
- SEO spam injection, poisoned robots.txt, outdated CMS
- Three-phase cleanup plan
- Ongoing care options